Please provide a description of your company in 50 words or less.
Custom Group brings more than 30 years of global experience to the retail industry, delivering technology that simplifies operations and elevates customer engagement. Our complete ecosystem spans printers, scanners, POS terminals, kiosks, digital signage, mobile solutions, and software, all designed to work together seamlessly and scale businesses.
Why did you join RSPA?
Custom America joined RSPA to strengthen our connection to the reseller and retail technology community. As a hardware manufacturer focused on long-term partnerships, we believe collaboration, education, and shared industry standards are essential to sustainable growth. RSPA provides a platform to engage with ISVs, ISOs, and solution providers, better understand evolving market needs, and contribute to the advancement of the retail and hospitality technology ecosystem.
What are the core values of your company?
At Custom America, our core value is simple: empowering business transactions.
We focus on building dependable hardware that supports the everyday exchange between businesses and their customers. We value accountability in how we design, manufacture, and support our solutions, and we believe strong partnerships are built on consistency and follow-through.
What verticals do you serve?
Custom America serves the retail and hospitality industries, along with adjacent service environments. Our solutions support point-of-sale and transaction workflows across retail, grocery, specialty stores, restaurants, quick service, bars, hospitality venues, ticketing, entertainment, and other service-based businesses. Wherever transactions happen at the counter, on the floor, or on the move, our hardware is built to meet the operational demands of those environments.
Beyond retail and hospitality, we bring the same dependable transaction technology to industries where performance and uptime matter just as much, including banking, parking, gaming, lottery, aviation, public transport, warehouse, logistics, and manufacturing.
What products/services do you provide?
Custom America designs, manufactures, and distributes a wide range of high‑performance hardware solutions that power transactions. Our product ecosystem supports both attended and unattended environments, combining printers, scanners, POS terminals, rugged mobile devices, kiosks, and customized hardware solutions to deliver seamless customer experiences.
Name one fun fact that makes your company different from others.
Custom America alone has multiple operational sites across the United States, offering coverage from Boothwyn, PA, Bellingham, WA, and Miami, FL, with responsibility for North, Central, and South America.
What is the most encouraging thing you see for the future of the retail IT industry?
The most encouraging thing in retail IT is the renewed focus on making everyday store operations run more smoothly. Retailers are putting more attention on improving checkout reliability, keeping equipment running, and creating a consistent experience across all locations. This shift means dependable hardware like printers, scanners, and POS systems is becoming even more important as stores look to reduce downtime and keep customers moving. It is encouraging to see retailers investing in the fundamentals again because it gives companies like ours a clear opportunity to support them with solid, reliable technology.
Connect with us:
The best point of contact is Custom America Sales.
Phone: (855) 287-8648
Email: sales@customamerica.com
