Please provide a description of your company in 50 words or less.
cirQQles is an AI-enabled customer engagement and loyalty platform that helps businesses own and grow their customer relationships. By combining loyalty, communications, events, automation, and community-building tools in one platform, cirQQles helps organizations increase retention, engagement, and long-term customer value.
Why did you join RSPA?
We joined RSPA because we believe the future of retail depends on stronger, more direct relationships between businesses and their customers.
At cirQQles, we help businesses build customer communities, increase retention, and create repeat revenue through direct customer engagement rather than relying exclusively on social media algorithms, paid advertising, or third-party marketplaces. As we continue to grow within the retail technology space, we wanted to connect with a community of innovators who are solving many of the same challenges from different perspectives.
RSPA provides an opportunity to learn from industry leaders, build meaningful partnerships, and better understand the evolving needs of retailers and merchants. We are particularly interested in collaborating with solution providers, consultants, and technology partners who share a common goal: helping businesses create more sustainable customer relationships and long-term growth.
We also look forward to contributing our perspective on customer engagement, loyalty, community building, and the role of technology in helping businesses strengthen customer relationships and create lasting value.
What are the core values of your company?
At cirQQles, our core values center on ownership, meaningful relationships, innovation, and community.
We believe businesses should own their customer relationships rather than depend entirely on third-party platforms, changing algorithms, or marketplace intermediaries. This commitment to ownership influences everything we build, from customer engagement tools to loyalty programs and communication channels.
We value authentic connections. Technology should help businesses build meaningful relationships with customers, not replace them. Our goal is to make it easier for organizations to create genuine engagement that leads to trust, loyalty, and long-term growth.
Innovation is another core value. We continuously explore new ways to simplify marketing, communication, and customer retention through practical applications of AI and automation. We focus on creating tools that are powerful, accessible, and easy to use.
Finally, we believe in the power of community. Strong communities create stronger businesses. Whether it’s helping retailers connect with customers, organizations engage members, or local businesses strengthen their networks, we are committed to building technology that brings people together rather than pushing them apart.
What verticals do you serve?
cirQQles serves retailers, restaurants, entertainment venues, service businesses, nonprofits, and membership-based organizations that rely on customer engagement, loyalty, and repeat business.
Our platform is designed for organizations that benefit from building direct relationships with customers, members, guests, and supporters through ongoing communication, rewards, events, and community engagement.
Whether the goal is increasing repeat purchases, growing memberships, driving event participation, or building a stronger customer community, cirQQles provides tools that support long-term engagement across a variety of industries.
What products/services do you provide?
cirQQles provides an AI-enabled customer engagement and loyalty platform that helps businesses build, manage, and grow direct relationships with their customers.
Our solutions include branded communities, loyalty and rewards programs, email and SMS marketing, AI-assisted content creation, event management, promotions, customer communications, lead management, online ordering, analytics, and automated engagement tools. Businesses can also leverage our AI-enabled assistants to create content, optimize campaigns, analyze performance, and streamline customer interactions.
By bringing these capabilities together in a single platform, cirQQles helps organizations increase customer retention, drive repeat business, strengthen brand loyalty, and reduce reliance on third-party marketplaces and social media platforms.
Name one fun fact that makes your company different from others.
One thing that makes cirQQles different is that we didn’t start by asking, “How can we help businesses get more customers?” We started by asking, “How can we help businesses build stronger relationships with the customers they already have?”
That question led us to create a platform focused on community, engagement, loyalty, and direct customer connections. While many technology solutions are designed around transactions, advertising, or marketplace participation, cirQQles was built around the idea that businesses should own their customer relationships rather than rent access to them through algorithms, marketplaces, or advertising platforms.
That philosophy continues to shape every feature we develop and how we think about customer engagement, loyalty, and long-term business growth.
What is the most encouraging thing you see for the future of the retail IT industry?
One of the most encouraging trends in the retail IT industry is the increasing ability of businesses of all sizes to access technology that was once available only to large enterprises.
Advances in AI, automation, analytics, and customer engagement platforms are helping retailers better understand their customers, personalize experiences, streamline operations, and make more informed decisions. Small and mid-sized businesses can now leverage tools that allow them to compete more effectively while maintaining the personal connections that often set them apart.
We are also encouraged by the industry’s growing focus on customer relationships rather than simply transactions. Retailers are increasingly looking for ways to build loyalty, foster community, and create long-term value through direct engagement. Technology is evolving beyond processing sales to helping businesses understand, serve, and retain their customers more effectively.
As innovation continues, we believe the greatest opportunities will come from solutions that combine intelligent technology with authentic human connection, helping retailers strengthen relationships, improve customer experiences, and build more sustainable growth.
Connect with us:
The best point of contact is Tina Rust.
Email: tinar@cirqqles.com
Phone: 940-326-7760
