OrderCounter Sponsors Inaugural Competitive Edge Expo to Equip VARs Competing Against Industry Giants

New event at the Basketball Hall of Fame centers the channel with practical tools, partner-first solutions, and a rallying cry for independence

PENSACOLA, FL – OrderCounter, a hybrid POS company known for its processor-agnostic technology and unwavering channel focus, is proud to be a premier sponsor of the first-ever MS-Cash Drawer Competitive Edge Expo, taking place June 10, 2025, at the Naismith Memorial Basketball Hall of Fame in Springfield, MA.

This inaugural event is designed specifically for Value-Added Resellers (VARs), ISVs, and ISOs looking to sharpen their competitive edge in a landscape increasingly shaped by VC-backed giants and restrictive vendor ecosystems. With a focused one-day format, real-world demos, and industry insights, the expo is structured to give smaller, independent players the tools, knowledge, and partnerships they need to win.

“This event is about putting power back in the hands of the channel,” said Thomas Barrineau, Co-Founder/CEO at OrderCounter. “We’re proud to sponsor a space where VARs can learn, connect, and compete on their terms—without getting boxed in by closed platforms or payment lock-ins. That’s the mission behind everything we do, including our Monopolist Tears campaign.”

As a key sponsor, OrderCounter will play a prominent role in several parts of the program:

  • Ashley Naggy, Director of Channel Development, will host the ISV 90-second pitch session, giving attendees a fast-paced look at leading-edge solutions
  • Thomas Barrineau, CEO, will deliver a bold presentation on channel freedom, industry consolidation, and the philosophy behind Monopolist Tears
  • Naggy will also moderate the Payment Processing Innovations Panel, offering practical takeaways for resellers navigating today’s payment ecosystem

The expo promises a day of no-fluff programming focused on meaningful relationships, collaboration, and practical growth strategies. It will conclude with a tour of the Basketball Hall of Fame.

To register, visit: https://mailchi.mp/mscashdrawer.com/competitive-edge-expo

About OrderCounter
OrderCounter is a hybrid point-of-sale platform built for businesses that value flexibility, transparency, and control. Combining the reliability of traditional systems with the accessibility of the cloud, OrderCounter offers a processor-agnostic, channel-first solution that supports both independent operators and multi-unit brands. With a mission to protect freedom of choice in the industry, OrderCounter proudly supports VARs, ISOs, and ISVs through open partnerships, real-time support, and no lock-in policies.

About M-S Cash Drawer
M-S Cash Drawer is a leading distributor in the POS hardware industry, renowned for innovative solutions tailored for VARs, ISVs, and ISOs. We are dedicated to empowering businesses through strategic partnerships and advanced technology.