BlueStar Nation Podcast: Rethinking Value in Channel Sales with Stephen Bergeron

Putting the “value” in “value-added reseller” requires much more than low prices, product mix, or client dinners. In today’s hyper-competitive market — where prospects have instant access to spec sheets — true differentiation comes from aligning your VAR business with client needs.

In this episode of the BlueStar Nation Podcast, MountainTies founder Stephen Bergeron shares with hosts Dean Reverman and John Martin of BlueStar insights from 30+ years in channel sales. Discover how mind mapping and story selling can help you win more deals, and learn how transforming your quotes and business reviews can consistently wow your customers from start to finish.

Follow this link to access the episode:

BlueStar Nation Podcast: Rethinking Value in Channel Sales with Stephen Bergeron