BlueStar Nation Podcast: Prepping for NRF’s Big Show with Intel’s Mariya Zorotovich

By: BlueStar

NRF’s 2026 Big Show is a massive event marking the start of the year for retailers, suppliers, consumer brands, and technology providers. Given its scale, the show can be overwhelming for both new and veteran attendees. 

Intel’s Mariya Zorotovich, drawing on her extensive retail experience, offers essential tips for making the most of the NRF show and any large industry event. Key questions addressed include: 

  • What is the meaning behind this year’s theme, “The Next Now”? 
  • What should first-time attendees expect, and how do veterans prepare effectively? 
  • How can we differentiate between novel, “cool ideas” and real, potential solutions that can drive growth for the retail channel? 

Follow this link to access the episode: BlueStar Nation Podcast: Prepping for NRF’s Big Show with Intel’s Mariya Zorotovich