BlueStar Nation Podcast: How Top VARs Shift to True Solution Selling

The modern reseller is no longer just focused on transactional sales; solution selling is now essential for survival. In this episode of the BlueStar Nation podcast, Honeywell’s Theo Newman discusses how VARs can transition into true consultants by aligning the right people with the right roles.

Newman and hosts Dean Reverman and John Martin of BlueStar explore how hardware sales have shifted from the customer’s perspective, the growing impact of AI on sales conversations, and why barcode scanning serves as the perfect example of this industry-wide evolution.

Follow this link to access the episode:
BlueStar Nation Podcast: How Top VARs Shift to True Solution Selling