Howard Hornstra -

Howard Hornstra

August 7, 2019

Preliminary Agenda-at-a-Glance

Saturday – August 1, 2020
RSPA Board Meeting	9:00A – 5:00P
Implementing an Effective Sales Management Program Key Components to Driving Results and Productivity of Sales Teams Download Video Download Audio Only	Dave Menton
Learning From Another’s Forensic Engagement Download Video Download Audio Only	Adam Perella
Meet the Modern Marketer: Content Marketing Key Concepts Download Video Download Audio Only	Mark Fraker and James Korte
Things You Can Do Right NOW to Improve the Value of Your Business Download Video Download Audio Only	Tom Bronson

Branch tracks
8 Key Drivers of Business Value Download Video Download Audio Only	Jim Kahrs
Best Practices for Qualifying your Prospects Download Video Download Audio Only	Phil McCarthy
Building A Sustainable Sales Team in Times of Change Download Video Download Audio Only	Chris Lybeer
Capital For Business Growth Download Video Download Audio Only	Jon Engleking
Delivering the Right Content Download Video Download Audio Only	Stephen Bergeron
Expect Change For Success Download Video Download Audio Only	Mark Schulze
Hijacking Customer Success Download Video Download Audio Only	Butch Langlois and Jake West
How to Create an Effective Sales Compensation Plan Download Video Download Audio Only	P.J. Tierney
Innovation as the Key to Success Download Video Download Audio Only	Mark Paley
Innovative and Simple Solutions for SMB Payments Download Video Download Audio Only	Jim Parkinson
Marketing In The Digital Age Download Video Download Audio Only	Stephen Bergeron
Merging Payments and the Ideal Customer Experience Download Video Download Audio Only	John Arato
Practical Customer Service Tools Download Video Download Audio Only	Andrew Bourne
Put On Your Own Mask Before Helping Others – Critical Security Controls for Resellers Download Video Download Audio Only	Nathan Sweaney
There is No Silver Bullet -Why Multi-Layer Security Strategies are Critical to Success Download Video Download Audio Only	John Ayers
VAR & ISV Secrets to Maximizing Your Vendor Partner Relationships Download Video Download Audio Only	Moderated by Jim Roddy
Win More Business by Selling 24.7.365 with Marketing Automation Download Video Download Audio Only	Jeremy Julian

Leadership in You -If You Don’t Prioritize Your Development No One Will Download Video Download Audio OnlyKathy Meader and Shannon Reichart

Breakouts
Balancing Retail, Hospitality and Security (Slides Unavailable) Download Video Download Audio Only	Michael Weaver
Blocking Breaches with Blockchain Download Video Download Audio Only	Dee Duncan
Cloud or Client Server – A Winning Recipe For Each Download Video Download Audio Only	Bob Bauer
Credit Card Processing 101 – Winning Strategies for the Convergence of Industries Download Video Download Audio Only	Dan Brattland
Innovating as an SMB Reseller Download Video Download Audio Only	Alan Outlaw
Keeping Your Top Talent Download Video Download Audio Only	Chelsey Paulson
Positioning VAR Businesses for SMB Success Download Video Download Audio Only	Jeff Riley and Chris Rumpf
The Challenge of Implementing Saas Download Video Download Audio Only	Andrew Warker
The Voice of the Customer Download Video Download Audio Only	Ansley Hoke
Unlocking the Hidden Value of Recurring Revenue Download Video Download Audio Only	Chad Carr

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Essay Instructions

Each applicant is required to submit a Scholarship Application Essay. This is a two-page, double-spaced paper, which cannot be handwritten. Submit your essay by uploading a text file with your other materials.

Please choose one of the following topics below for your essay:

The world today is filled with so much anger and division. It seems the only way to resolve issues is through compromise. In a good compromise, neither side is totally satisfied nor totally unhappy. Each “live with” the solution. Choose an issue and discuss how a compromise could be reached or how and why the compromise might fail. You can take a topic from the news or some personal situation. Explain the issues involved and draw a conclusion from your subject.

The subject is books:
Choice 1— Will printed books ever be totally replaced by technology? Is your conclusion a good or bad thing?
Choice 2—Discuss a book you have recently read. How and why did it impact you? Would you recommend it and if so, to whom?

TIPS FOR CREATING YOUR ESSAY SUBMISSION: The essay should show original and serious thinking on the part of the applicant and should demonstrate the applicant’s ability to express those thoughts clearly and accurately. A third page may be added to cite sources if quotes, purported facts, etc. are used. The essay should be coherent; it should have a clear beginning, middle and end. Begin by introducing the topic and set forth the boundaries of the subject. Do not be vague or too expansive. Instead, be specific and well-disciplined. You may want to follow these steps in preparing your essay:

Outline your essay. Write a rough draft and review it by asking yourself such questions as: Is it clear? Are questions raised by this essay left unanswered? Is the topic clearly defined? Are the ideas well developed? Are the ideas concrete?

Finalize your essay, asking yourself these questions: Is this precise or too general? Is it concise or does it ramble? Have I used grammar properly? Is this essay persuasive? Are the quotes accurate? Are the facts valid? Are my thoughts and conclusions well organized?

The RSPA Academy proudly presents our second Regional Education Event being held on Tuesday, May 7th in Tampa, Florida. Join RSPA and sponsor EVO Payments, for a 1 day, on-site workshop like no other event in the industry. Agenda topics include:

Market Sizing/Market Potential Indexing

Sales Process Methodology

Sales KPI’s/Metrics.

Hosted by EVO Payments at their headquarters in Tampa, FL and led by RSPA’s VP of Sales, Dave Menton and VP of Education, Kathy Meader, this interactive workshop event will help you think about change and transformation in your sales organization. Join your colleagues as they share best practices around:

Identifying a target market

Deploying a sales team to execute against sales targets

Implementing a disciplined sales process

Leveraging sales management best practices

Measuring and monitoring Key Performance Indicators around Sales Activity and Results

Registration will open at 9:30 AM. The workshop will be held from 10:00 am – 3:30 pm and lunch will be provided for all attendees. Seats are limited, so click here to register today!

Registration is complimentary for Current RSPA Members. For lasped and non-member companies:

$50 1 individual*

$75 2 individuals of the same company*

$100 3+ individuals of the same company (best value)*

*Cost will be credited towards renewal or new membership fees if activated within 30 days of the event.

Join us as we review the lessons we learned from forensics investigations in 2018. Dave Ellis, SecurityMetrics’ VP of Investigations (PFI, GCIH, CISSP, QSA), also gives his forensic predictions for 2019 to help you strengthen your organization’s defense. Dave is also joined by John Bartholomew, SecurityMetrics’ SVP of Technology (PCIP), for a Q&A session where they answer questions about data security and breaches.

REGISTER NOW!

Let’s face it. Our most valuable resources walks out of our offices at the end of each workday…that resource is our people. The question every leader should ask themselves is “Have I done enough today to ensure they come back tomorrow?” Join Paul and Shannon for the 1st part of this 2-Part session that will assist you in developing your people. Part 1 will focus on HOW to develop your people and where to exert your time and energy.

REGISTER NOW!

In 2018 most processors began requiring resellers to sign up for MasterCard’s Terminal Servicer Program. We also saw a few changes to the program with the release of the updated QIR program. Join us on this webinar as we review the details of this program and how it applies to all POS resellers.

REGISTER NOW!

By incorporating the newest in payment technologies into your POS sales pitch, both POS VARs and ISVs can complement their existing sales points while differentiating their product from a competitor. Join Matt Bruno VP of Sales for Payment Logistics as he looks at a few of the new technologies, their functionality and, most importantly, how dealers can capitalize on these new tools.

REGISTER NOW!

Step 1 of 2

Faculty Application
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Please state why you are interested in joining the RSPA Academy Faculty.*
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(Board positions, committee experience, conference speaker etc.)
Which functional discipline are you interested in addressing?*
Choose all that apply. Hold CTRL to select multiple answers.
If you answered 'other,' please specify.*

Do you have experience delivering content in this area? Please describe*
Would you be willing to travel occasionally to deliver or facilitate content?*
Please attach an example of past course materials or presentations you would like reviewed with your application.

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From the following, select ALL that you are interested in.
Canadian
Security
Education and Certification
Membership
Marketing
NextGEN
Scholarships and Awards
Strategic Technology Solutions (STS)
W2W - Women in Retail
Canadian: Responsible for identifying new members in the Canadian market and assisting with annual Community networking events (one in-country).

Security: This committee’s focus is to help the retail technology industry better understand the realities and risks of PCI Compliance and to provide the voice of our community to strategic partners, such as the PCI-SSC.

Education and Certification: This committee serves as the advisory board for the RSPA by providing recommendations on content and assisting with the execution of industry education for members. Included in this has been support with content and breakout sessions for both INSPIRE and RetailNOW.

Membership: Responsible for helping to grow and retain RSPA membership. This committee also assists in outreach to other organizations to encourage membership and engagement.

Marketing: This committee helps raise awareness of the RSPA brand and image, as well as works closely with the RSPA team on creating and branding campaigns and initiatives.

NextGEN: We are working to build a community of RSPA members that will help the industry evolve and continue to flourish. Those that are creating and offering new solutions as well as those that will take ownership as the previous generation begins to transition who are at any level of their organization (executive, sr management, management, entry level, etc). You don’t have to be a leader today to help guide the RSPA for tomorrow.

Scholarships and Awards: Assists with assessment of the RSPA scholarship program and evaluates and provides suggestions regarding RSPA’s Vendor Awards of Excellence awards program. This year we will break into two separate work streams: one to evaluate the awards categories and voter engagement and the other to promote donations to the scholarship fund.

Strategic Technology Solutions (STS): The STS committee works to identify emerging technologies that may be of benefit/interest to RSPA members and/or their customers. The committee also provides an article published in each issue of connect magazine.

W2W - Women In Retail: The W2W Committee works to unite, lift and empower women in technology by providing educational opportunities and peer to peer collaboration in a supportive environment.
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NextGEN Community at RetailNOW

W2W Leader of the Year Nominations

The W2W Leader of the Year award has been created to recognize a woman in the Retail Technology Industry, who is determined to reshape the industry and create a smarter and more inclusive future.

This honor recognizes a woman who has demonstrated key characteristics of a pioneer paving the way in the Retail Technology Industry. These include:

Professionalism – commits to the continual improvement of knowledge and skills, while providing motivation to others in the industry

Leadership – is a positive role model and actively seeks to bring greater diversity to the technology industry

Mentorship – enables professional growth of those they manage or mentor through their actions and encouragement

Communication – displays strength in both interpersonal and organizational communication

Winner for the current year will be selected in mid-June and will be recognized at RetailNOW. The deadline to nominate for the current year will coincide with the closing of the Vendor Awards of Excellence voting, at which time the nominations process will reset. However, nominations for the subsequent year are accepted anytime after this date.

Disclaimer: By submitting this ballot RSPA member confirms they are employed by a member company in good standing. Incomplete nominations, or nominations that do not address all criteria, will not be considered.
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Please describe why you believe this candidate is deserving of this award. Please provide examples where possible. Specifics are appreciated.*
Minimum of 150 words

W2W Community at RetailNOW

Canadian Community at RetailNOW

Hall of Fame Nominations

Inductee for the current year will be selected in mid-June and recognized at RetailNOW. The deadline to nominate for the current year will coincide with the closing of the Vendor Awards of Excellence voting at which time the nominations process will reset. However, nominations for the subsequent year are accepted anytime after this date.
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Time Function

6:00pm – 7:00pm Open Networking & Tabletops
Open Bar & Passed hors d’oeuvres

7:00pm – 7:10pm RSPA Welcome & Intro
RSPA President & CEO: John Kirk

7:10pm – 7:55pm Guest Speaker
Michael Leblanc

8:00pm – 8:55pm Open Networking & Tabletops
Hockey Hall of Fame Games

8:55pm – 9:00pm Closing
RSPA Canadian Committee Chair: Paul Leduc

7am-8am

Hunter Allen

Tom Bronson

Jeff Riley

Nathan Sweaney

1pm-3pm

Hunter Allen

Troy Leach

Nathan Sweaney

7am-8am

Hunter Allen

Tom Bronson

Jeremy Julian

Jeff Riley

Nathan Sweaney

1pm-3pm

Hunter Allen

Tom Bronson

Jeremy Julian

Jeff Riley

Chris Rumpf

Dave Sobel

Nathan Sweaney

1pm-3pm

Hunter Allen

Tom Bronson

Jeff Riley

Nathan Sweaney

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Course 7: Recommended Paperwork to Complete a PCI Compliant Installation

Course 6: Providing Ongoing Support

Course 5: How to Administer & Maintain a PCI Compliant System & Environment

Course 4: Installing a Compliant System

Course 2: Security Regulations

Course 1: Payment Industry Overview

Howard Hornstra

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$50	1 individual*
$75	2 individuals of the same company*
$100	3+ individuals of the same company (best value)*

Time	Function
6:00pm – 7:00pm	Open Networking & Tabletops Open Bar & Passed hors d’oeuvres
7:00pm – 7:10pm	RSPA Welcome & Intro RSPA President & CEO: John Kirk
7:10pm – 7:55pm	Guest Speaker Michael Leblanc
8:00pm – 8:55pm	Open Networking & Tabletops Hockey Hall of Fame Games
8:55pm – 9:00pm	Closing RSPA Canadian Committee Chair: Paul Leduc