What is EMV? EMV, which stands for Europay, Mastercard, and Visa, is a global standard for inter-operation of integrated circuit cards (IC cards or "chip cards") and IC card capable point of sale (POS) terminals and automated teller machines (ATMs), for authenticating credit and debit card transactions. What is EMV Central? EMV Central is an up-to-date resouce portal tailored to the point of sale and retail technology industry. Find the information you need to educate staff, end user customers, and even community members about the EMV shift.